In today’s post, I’m going to show you the 25 best blogger outreach tools that can be used to promote your content in 2020 and beyond.
Even I use a few blogger outreach tools from this list to promote my content.
So let’s start.
Blogger outreach tools help you build healthy digital relationships with bloggers and influencers of your industry.
As the digital landscape grows, the advertising channels are becoming crowded, and every micro activity matters.
All interactions, a comment, article, social media post, retweet, like, DM, and follow request has the power to be utilized to promote products and services.
Blogger outreach is one such activity where you build relationships with bloggers to promote your products.
Since there are too many tools available, most of them are paid, so finding the best of them becomes tough.
Therefore, I’ve created a list of top 25 blogger outreach tools to use in 2020.
Note: I’ve also mentioned the pricing of these tools in brackets. It is the necessary amount that you have to pay-per-month when billed annually, unless and otherwise specified. You have to schedule a demo for some tools which don’t have prices mentioned in brackets.
So, without further ado, let’s find out more about these tools.
25 Best Blogger Outreach Tools to Use in 2020 (Free & Paid)
1. BuzzSumo ($79/month)
BuzzSumo is a must-have tool for blogger outreach executives.
It provides advanced features in a user-friendly way.
BuzzSumo is trusted by leading brands like Expedia, Digitas, BuzzFeed, HubSpot, The Telegraph, and Ogilvy.
Along with finding highly-shared articles and top-performing posts online, you can also research to sharpen your marketing campaigns.
You can monitor your digital properties to understand how users are interacting with the platforms.
It will provide you identified influential people in your niche to collaborate and increase brand awareness.
You can filter profiles on a variety of metrics to uncover the best influential profiles that are suitable to give you desired results.
Along with finding Twitter and Facebook influencers, you can also find authors, bloggers, and thought leaders of your niche online.
Here’s BuzzSumo’s detailed pricing structure.
2. Mailshake ($45/month)
MailShake is a perfect tool for blogger outreach, sales management, SEO link building, and recruitment consulting activities.
You can easily automate email outreach activities through Mailshake.
You can also mention the number of follow-ups and write custom email copy to segment your email communication efficiently.
Mailshake also has an integrated phone dialer for cold calling prospects.
You don’t need to have a separate instrument or a dedicated smartphone for this.
When connecting with bloggers, you can go omnichannel using Milkshake and interact with them on different platforms like LinkedIn, Facebook, and Twitter for unified communication.
Here is the pricing of the tool.
3. Traackr
Traackr is a robust and world-class influencer marketing platform for blogger outreach tasks.
You can do other digital marketing activities through this tool to foster your digital relationships with industry experts.
You get to track influencer marketing partnerships like brick-and-mortar, free, gifting, and paid.
The tool has got 6 million rich profiles of bloggers and influencers whom you can connect with.
You can filter your search by choosing gender, age, status, interest, brand affinity, and location of the bloggers and influencers.
You can search social media bios, captions, and content to identify ideal individuals for blogger outreaching activities.
Along with finding and choosing bloggers, you can also manage the communication with them under the same dashboard.
Traackr gives you a robust platform to maintain communication with bloggers.
Traackr has an established workflow to ensure maximum return on investment through digital activities.
I could not find a direct mention of the pricing of the tool.
Other articles do provide the pricing, but I’m not aware of the prices as I’ve not used the tool.
So, you can schedule a demo of Traackr but contact them through the form mentioned here.
4. Upfluence
Upfluence is powered by artificial intelligence to plan and execute smart and data-driven blogger outreach tasks and marketing campaigns.
The tool gives advanced search criteria where you can define your search terms and save it for automated search every time.
For blogger outreach activity, you can have access to more than 3 million influencers’ profiles on the platform.
If you are an agency or a freelancer who manages your account remotely, you can collaborate with your team members on the platform, so you don’t have to manage your communications through external platforms like Skype, Gmail, or any other thing.
You can also manage communication with bloggers under Upfluence only.
You can find bloggers and influencers across leading social networks like Instagram, YouTube, Facebook, Twitch, Twitter, Pinterest, and WordPress.
There is no prominent mention of the pricing of the tool on their home page or any other landing pages.
You can talk to Upfluence to get pricing by clicking on the “Get Started” option on the home page.
5. Julius
Julius is everything about connecting brands and agencies with the right influencers to tell captivating stories.
With this outreach tool, you can find bloggers and influencers across all the leading platforms, including Facebook, Instagram, Pinterest, YouTube, Twitch, Twitter, etc.
The tool has already done all the hard work and heavy lifting to find the right profiles by giving you an advanced search engine.
Julius is trusted by well-known brands like Logitech, Puma, Nike, GoDaddy, Philips, etc.
There are 2 plans for brands and agencies.
You need to contact them to book a demo and get pricing for your requirements.
6. Klear
Klear claims to be the new standard in influencer marketing.
It has got four features, namely Find Influencers, Influencers Analytics, Manage Relationships, and Measure Campaigns.
You can analyze bloggers’ profiles and assess their digital activities to determine whether they are suitable to lead for blogger outreach activity.
Then, you can connect with them and manage all your activities under the dashboard of Klear.
You can easily quantify your influencer marketing and blogger outreach campaigns and deploy comprehensive reports to share with your clients or your team for detailed analysis.
Trusted by brands like Coca-Cola, Nike, Adidas, Huawei, JPMorgan Chase, and dozens of others.
Pricing is not mentioned on the official website.
You have to book a schedule to know the pricing.
7. Blogdash
Blogdash has been helping bloggers and agencies connect since 2011.
It is one of the best blogger outreach tools.
This is our blogger outreach platform where you can get high-quality content from renowned bloggers.
The tool can help you deploy blogger outreach campaigns most efficiently and effectively possible to target the maximum audience.
This tool can streamline all your blogger outreach communication, whether you are a PR agency or an individual blogger.
As a brand, all you get to do is create an account.
You get access to the database of more than 200,000 bloggers.
You get powerful search filters along with detailed relationship track and monetization features.
To know the cost of using this tool, you have to contact them to get a quote for free.
8. Pitchbox
Pitchbox can help you execute high-converting blogger outreach and content marketing campaigns.
It provides you a platform to connect with bloggers and influencers of leading industries.
You can publish articles and collaborate with bloggers and also generate quality backlinks for your website.
It will provide you multiple prospective profiles and self-explanatory keyword research on Pitchbox.
You can find subject matter experts in your industry in seconds using the search engine of Pitchbox.
Pitchbox has partnered with Moz, Majestic, Ahrefs, and SEMrush to ensure that people get the most authoritative bloggers and publishers to collaborate with.
With this tool, you get complete control customizing email copies and automating follow-ups.
Pitchbox is featured on leading websites like Moz, TechCrunch, Forbes, Duct Tape Marketing, and PR Week.
You can schedule a demo of the tool by connecting them through a form on this landing page.
9. GroupHigh ($179/month — month-to-month)
Finding relevant bloggers and prospects for blogger outreach activity depends on so many variables and phases.
First, you need to find them and then comes the most important, finding direct email addresses of the prospective bloggers.
Finding their contact information is hard because not all the authority bloggers shared email addresses on their social media bio.
Therefore, tools like GroupHigh come as a lifesaver.
Along with finding accurate contact details of the bloggers, you can also research their social media and blog articles to find more relevant information.
You can get a custom list of targeted bloggers by filtering the content on industries.
You get SimilarWeb traffic, social media follower counts, language, location, and many other KPIs.
There is only one plan that starts with a cost of $179/month.
If you have a custom requirement, you can schedule a demo where they will provide you with a full walkthrough of all features and also get a 7 days trial.
10. Tagger
Tagger is a renowned platform that provides robust data-driven influencer marketing platforms to agencies.
The tool has got millions of database entries so that you can connect with perfect bloggers and influencers in your industry.
You can compare your competitors and measure your brand’s engagement on the platform.
It has 3.5 million aggregated influencers’ data from 70 countries.
So you will find ideal bloggers for various objectives.
Pricing of the tool is not available, so you have to get connected with their customer representative to perform on this landing page to schedule a demo.
11. NinjaOutreach ($119/month)
I’m sure many of us have heard or used this tool.
NinjaOutreach is a renowned email finder tool.
Along with finding email addresses, the tool has a stream of so many cool features to connect and collaborate with bloggers, social media influencers, and industry experts.
NinjaOutreach is trusted by Alibaba.com, Amazon, Walmart, PNB, and Walt Disney Pictures.
You can efficiently find business profiles on social media accounts and get their email address to initiate a digital relationship and create engaging email outreach campaigns.
The tool has built-in tracking analysis features to determine the return on investment and engagement from your email outreach campaigns.
Within a single screen, you can manage multiple clients’ accounts through email outreach.
Here’s the full pricing structure of the tool.
12. GMass ($89/year)
GMass is my personal favorite email outreach tool, and I have personally used it in so many instances to send mass emails for myself and my clients.
The tool has got 5-star ratings from more than 100,000 happy users.
With its free extension, you can send mass emails to bloggers or prospects and get in touch with them quickly.
Although you could send only 25 to 30 emails per day with its free Gmail extension.
The tool seamlessly integrates with your Gmail account, and you can also do email merging to personalize your email copy.
You can schedule and automate follow-up emails using GMass.
You can also track email opens and clicks for your emails.
Other features of GMass include Gmail compose window, preview mode, Google sheets integration, scheduling, unsubscribe link, reporting, reply management, behavior-based campaign, send unlimited emails through Gmail, etc.
Here’s the full pricing structure of the tool.
13. Email Hunter (free)
As already discussed, finding email addresses of authors and bloggers is the most crucial task.
Because if direct emails are found, it has more probability to respond.
Otherwise, your emails would reach a dead-end or might not reach at all.
That’s why tools like email hunters exist where you can find and verify email addresses of your prospects, in our case, bloggers.
Email Hunter is used by more than 2 million professionals across the globe.
Major companies like Google, IBM, Microsoft, Adobe, and InVision trust this product.
You can just enter the name of the company or the name of an individual to find all relevant email addresses.
The tool will also provide email formats used in a particular organization.
So, you can find out the email addresses of the team members of the organization if you find out their names through the website or LinkedIn.
Hunter.io will also verify that the entered email address is verified or not.
You can also export these email addresses and utilize them through CRM software.
Hunter.io is available for free if you have limited requirements.
Otherwise, you can go for the paid version.
Here is the pricing of the same.
14. FollowUpThen (Free)
FollowUpThen, as its name goes, allows you to set up and schedule follow up emails to bloggers.
The Huffington Post, PC World, CNET, Fox, Washington Post are some of the brands that trust this tool.
With this tool, you will never miss a chance to send follow-up emails to your prospects.
Just mention the number of days at FollowUpThen, and the tool will take care of the email conversation.
If you want to follow up after 4 days, just enter 4days@followupthen.com.
Your recipients won’t find any trace of this tracker.
When you run blogger outreach campaigns for some time, you end up with thousands of emails, and not every conversation is essential.
Plus, too many conversations make your inbox overwhelming to access.
The tool also works on tablets, smartphones, desktops, and laptops.
You can integrate this tool on any email client anywhere around the globe.
You don’t need to download or use any mobile applications, SaaS-based, or local software.
15. Muck Rack
Muck Rack claims to be the new standard in public relations software.
With the help of this tool, you can effortlessly search and find relevant journalists, news editors, and bloggers and run productive email outreach activities.
Muck Rack has a search engine that allows you to pick relevant journalists in a much more targeted way.
You can get industry news updates to your inbox using this tool.
It will allow you to set alerts and never miss a chance about the trending topic in your industry.
You can transform your PR and blogging outreach activities to comprehensible and actionable reports and send it to your team or clients.
This tool can save you a lot of time that you can use to manage other marketing activities.
To get pricing, you can request a demo from the tool by contacting them through this form on this website.
16. Yesware ($12/month)
Yesware is a lead generation and sales management software that works with Gmail and Outlook.
It has been awarded 2020 Most Implementable from G2 Crowd.
With the help of this tool, you can easily connect with bloggers through email, phone, and social channels.
You can streamline your communication with bloggers by quickly scheduling meetings and conferences using this tool.
It can also send follow-up emails if you want to.
You can sign up and select an email client to get started with the free trial of the tool.
Here’s the complete pricing structure of Yesware.
17. HARO (Free)
HARO stands for Help A Reporter Out.
You can build digital relationships with bloggers and reporters by getting or sharing quality content and also get high-quality backlinks for your website.
HARO is a platform where journalists can get connected with subject-matter experts to get insights about a particular industry.
Suppose your client’s niche is healthcare and has relevant experience regarding coronavirus.
If doctors for healthcare journalists reach you through HARO and ask about coronavirus, you can share your expertise and foster relationships and generate backlinks for your clients.
Here’s the pricing structure of this tool.
18. Right Relevance
Discover more about talented people in the industry and connect with them through blogger outreach activity on Right Relevance.
This tool is more of a content discovery platform where you can personalize content feed and get all the relevant articles about your passion.
The tool has got a ranking algorithm from topical influences over 40,000 structured topics.
You can create an account, select topics, and the tool will provide you with useful articles about the subjects from the renowned bloggers and subject matter experts.
You can also find influencers and bloggers using keywords and topics.
Just enter them, and that will provide you their profiles that you can follow to keep getting updates from them.
You can download the iPhone application to start using the tool on-the-go.
The tool will provide you with a JSON Rest API that you can implement and use it for your blogger outreach activities.
To get pricing, you have to request a demo through this form on this landing page.
19. SalesHandy (Free)
SalesHandy is trusted by over 100,000 enterprises for automating email conversations and tracking email outreach activities.
The tool notifies you whenever someone reads or opens your email conversation.
You can also track link clicks from your email body using this tool.
You can save your high-converting email templates with this tool and quickly load one whenever required.
It will save a lot of time because you don’t have to write your copy every single time you send emails.
You also get the email merge feature to personalize emails quickly.
You can also do document sharing activity and track engagement with document analytics.
Here’s the full pricing structure of this tool.
20. LinkedIn Sales Navigator ($64.99/month)
With the help of LinkedIn Sales Navigator, you can engage with your targeted prospects on-the-go and also get real-time updates about lead generation and consumer engagement.
LinkedIn Sales Navigator enables a channel that allows companies to interact with their prospects within the LinkedIn platform.
You get an advanced company search for laser-focused lead email outreaching and lead generation activities.
Here’s the full pricing of the tool.
21. Anewstip (Free)
Whether you want a brand mention in newspapers online or get a feature on renowned websites like The Guardian, TechCrunch, New York Times, you can use Anewstip to search relevant media contacts easily.
Anewstip website indexes more than 1 million contacts along with 200 million news articles and 1 billion tweets so you can do a comprehensive search.
You will get instantly notified whenever an influencer shares or tweets something.
This will allow you to monitor the content marketing activity of your competitors.
You can also monitor the activity of the blogger whom you want to connect with.
After finding the email contacts of leading media consultancies, you can organize them in a different media list.
This list will be automatically updated if the email address of a blogger changes.
You can also export this list and use it on your CRM system if you wish.
You can get started with this tool for free and utilize the basic features.
Here’re the paid plans of the tool.
22. Clearbit
I love Clearbit’s Google Chrome extension.
It helps me find the email address of my prospects for free.
Although the free version gives you limited search queries to find out email addresses of organizations, you can directly access them from your Gmail dashboard.
The paid version is a powerhouse itself as it gives all the professional and advanced features to get granular control over your email outreaching activities.
The Clearbit’s paid version integrates with Salesforce, Marketo, and Google Analytics.
You can discover contact details of your prospects efficiently.
You will receive notifications when your targeted prospect visits your website.
The paid version starts at $20,000/year.
You can schedule a demo through this form.
23. Howler AI ($150/month)
Howler allows you to run automated PR activities.
You can run outreach activities to talk to journalists in your niche through Howler AI.
With artificial intelligence, you can match and find relevant journalists from the database of 600,000.
While using the tool, and writing emails to journalists, you also don’t have to worry about writing email copy.
The expert copywriters of Howler will manage all the technical and creative tasks and send emails to journalists.
This will ease a lot of things for you if you are not an expert copywriter.
You can also schedule follow-ups to stay in touch with journalists.
In the end, you get a detailed report for yourself and understand how every activity performed.
The tool has three packages.
24. Pressfarm ($90/month)
Pressfarm offers the best solution for startups that want to have press coverage.
Entrepreneurs and marketers can find journalists and run PR campaigns to reach a broad audience and acquire more customers.
By using this tool, you can outreach and connect with big brands like Forbes, Business Insider, Mashable, and others.
With Pressfarm, you cannot only get media mentions from reputed websites but also improve search engine presence through a high-quality backlink.
The starter package is worth $90.
It includes professionally designed media kits, up to two pages.
You will get to share company background, brief, mission, vision, and pictures.
Moreover, you get 500+ contacts for initial PR outreach.
Also, you get access to 100 PR contacts per month from the database of 50,000 + influencers, journalists, and reporters.
If you want more features, you can purchase other plans as well.
You can find journalists under categories like Apple, Android, blockchain, artificial intelligence, robotics, crowdfunding, sports, fintech, consumer electronics, and many more.
Here are the other plans for Pressfarm.
25. Social Animal ($41/month)
Social Animal is trusted by leading brands like Impact Now, Tailor Brands, and thousands of others for content marketing activities.
So far, the tool has worked with more than 265 million articles and collaborated with more than 118 million influencers.
By using this tool, you can do content curation, research.
Moreover, you can also search for influencers and bloggers in your niche and outreach them.
You can also bifurcate bloggers based on different metrics to determine their credibility.
Social Animal uses natural language processing techniques to identify content for bloggers that you might be interested in.
You just mention your keywords, and you will receive alerts from the tool.
Here’re the other plans for the tool.
Bonus Tool
26. Netpeak Checker (Free or $19/month)
Netpeak Checker is a user-friendly SEO tool for blogger outreach, SEO link building, sales, and marketing tasks.
Along with finding websites for guest posting, you can also extract prospects’ emails from these sites in bulk. To get started, you need to enter keywords in the program, and SE scraper will research it for you.
Using this tool, you can also look for your potential clients in your niche to work with and to increase your revenue.
One of the prettiest things in the tool is that you can monitor backlinks after publishing guest posts to get to know if your links are still 200 OK.
If there’s a necessity to collect brand mentions across the internet, you can easily spot all websites that have been writing about you. Thereafter, you can write to that site owner to ask for a backlink if it’s missed.
Here’s Netpeak Checker’s detailed pricing.
Conclusion
Feel free to drop your thoughts in the comments below and let me know what your thoughts are about these top 25 blogger outreach tools.
I hope that you have found this article valuable.
Either way, let me know if I missed something in the blog in the comments below.
