Imagine the year 2022 brings awesome traffic to your website overnight.
It would be a dream come true!
Right?
But great things do not happen in the blink of an eye.
You need to put in the right efforts at the right time.
The same goes for content marketing.
To get a consistent flow of visitors from a lot of different channels to your website, you have to apply the best marketing strategy.
This brings you to 10 hot content marketing hacks you need to know before they become viral.
Let’s give it a shot!
What is Content Marketing?
Before digging deeper, let’s first get a peek into content marketing.
I would like to present a standard definition by the content marketing institute instead of trying to create my own.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
You might be scratching your head after reading the definition.
Putting it simply.
It means infographics, blog posts, youtube videos, and social media content that provides some solution to your problems as well as promotes some brand.
Now it totally makes sense.
Websites are a wonderful means to spread the word to a huge audience.
That’s why people write blog posts every now and then.
Some get the highest-ranking position while millions just fail.
There might be other reasons but most probably they do not apply these best content marketing hacks.
You may find yourself lucky enough to know them once you give a read.
Because I bring the most actionable steps right off the bat.
10 Best Content Marketing Hacks to Drive Web Traffic
You are in a never-ending battle.
The moment you set up your website earn traffic and increase ranking.
It might have been a hard task to get enough traction for your blog.
Right?
Well, Good news for you!
These 10 content marketing hacks will help you get traction for your blog posts.
You heard it right.
These content marketing hacks will at least give you the breakthrough you were longing for a long time.
Let’s get straight into it instantly!
1. Focus on Your Content’s Uniqueness
Even if you goad people to click on your website, they won’t.
They don’t want to waste their precious time reading content they might have read somewhere.
And once they smell plagiarized content, they take no time to leave your website.
Does it make sense to you?
Do you know how bad plagiarism is for your website?
You may face a harsh penalty from Google if someday it knows that you intended to copy someone’s ideas.
Then, what to do?
Focus on creating unique content.
The content that provides value to readers.
The solution lies in using a trusted platform like PrepostSEO.
You will get one of the best plagiarism checkers, paraphrasing tools, article rewriters, and whatnot!
Just name a unique writing tool and you will find it there.
This brings us to our second hack.
2. Improve CTRs
Why would someone click on your website’s URL?
Ask this question to yourself and you will find the answer.
What special you are providing that’s worth sparing a few minutes of someone’s regimented routine.
Well, no one knows what’s inside your website unless they click on it.
To make their fingers hit your website, you need to write irresistible meta titles.
First, you can start with a number.
Create titles like 10 ways or 5 simple tricks.
The number of clicks may double with a number title instead of a title starting with a question.
What else you should do?
You should add your main keyword in the title to hint Google at your content.
CTR is after all a ranking signal, so the more clicks you get, the higher you rank in SERPs.
Let’s move to the next hack.
3. Guestpost Frequently
You know bloggers often take the domain authority seriously.
Yes, they should because it has to do with your content’s ranking in SERPs.
Thus, you need to get as many quality backlinks as you can.
Fair enough, but how can you get bloggers to link to your website without any credibility?
No, you won’t.
First, you always need to write something of value.
And once you think you have written, you can good to email some of the credible websites.
Use your copywriting skills to persuade them for backlinks.
If you are good at it you may get a bunch of deals.
Now, you can provide your links inside that article to funnel the traffic to your website.
Moreover, you can showcase your website in the author’s bio.
Readers who like your content will surely love to devour your content.
With that said, let’s jump to the next tip.
4. Outreach Bloggers
Are guest posting and outreach the same?
Nope, they aren’t.
I mean yes.
Both are the best content marketing techniques.
They derive the same results.
Outreaching is basically asking your fellow bloggers to share your content on different channels.
Once you are done with the content, you need to promote it.
Email an influencer/blogger to help you with this.
Sounds easy, right?
However, it’s not as simple as it seems.
You have to be good with words.
There is a catch!
Don’t be blunt in your email.
Rather you can state an engaging situation.
You can ask for his/her help in reviewing the article.
If that article seems good, you can then cajole them to publish it on Twitter or Facebook.
It creates a great impact on your overall views and ranking.
Because you redirect their followers to your blog.
5. Add LSI Keywords
LSI means Latent Semantic Indexing.
These are the words that indicate what the content is all about?
You know people would easily manipulate Google ranking by stuffing keywords in their text.
Now, the Hummingbird algorithm has changed the rules of the game.
Google has become intelligent enough to understand the meaning of your article.
And guess what?
It knows when you try to stuff keywords in your articles.
What are LSI keywords?
If you are still confused about what those magical words are, then listen.
There is nothing so magical about these keywords.
They are actually some simple terms you can find in your article if it’s of high quality.
For instance, your article is about “increasing blog traffic”.
So, your content must contain words phrases like boost website visitors, increase blog’s traction, rank higher in search results, and much more.
When Google indexes your article it says, “ Hmm, that sounds pretty good stuff.”
One way to gather long-tail keywords is through people also searching for options.
Look, with boost website traffic we got these related keywords.
When you click on each of them, you get more ideas.
On top of it, you can also use an LSI graph.
It is a free tool that gives you a range of keyword ideas.
Once, you get the related keywords, just sprinkle them in your text and leave the rest on Google.
So, let’s move towards our next hack.
6. Use Pinterest for Content Promotion
Pinterest caters to at least 431 million monthly users.
Therefore, it becomes a highly beneficial platform to drive traffic.
Yes, you heard it right.
You can tap on the hidden potential of this website and earn loads of visitors to your website.
One thing you have to know is that Pinterest isn’t a text or a video publishing platform.
You have to create interactive infographics that provide some kind of value to the users.
For this, you have to use Canva or any other graphics creating tool.
7. Optimize Your Website for Mobile
Do you know there are 6.64 billion smartphones users in the world?
But what does it mean to you?
Well, it implies 90% of the world’s population accesses the internet on phones.
So, a greater number of users will come to your website through their phones.
Thanks to the mobile-first index update, Google now indexes the mobile version of your website as compared to the desktop version.
Here’s the kicker.
Optimize your website for mobile so that it gets indexed and ranks easily.
This brings us to this point.
How would you know that your website is optimized for Google first-index?
Actually, Google itself provides a tool that tells your website is mobile-friendly.
Just run the text and find out if your website has some issues.
8. Capitalize on Your Social Media Presence
You can’t get a breakthrough by sitting idle after writing your content.
Social media plays a very important role in your content marketing strategy.
With that said, it’s not less than a place of extreme hustle and bustle.
You see hundreds of posts appear every hour.
In that kind of place, you have to make an impact on your friends and connections.
Imagine how little time you have to engage your readers!
So, you have to properly write content for your blog post link.
You can’t go without enticing the users to click on the link.
After all, give them a reason to visit your website.
What you can do is write a few sentences signaling that by reading your blog they will get certain benefits.
Apart from that, you have to schedule your social media posting.
Because there are certain times when your posts will earn more views.
You can analyze the best time by posting at different times.
After that, you can check your analytics and prefer posting that special time.
9. Give a Free Product/Tool in the Giveaway
The word “free” written in big letters catches the most eyes.
There is something in our psychology that brings us to get that free thing.
The cool thing is when that free thing has some value.
People will instantly download it.
You can bring people to your website and make them read your content with a free giveaway.
It can be anything.
It can be an ebook, a course, or a playlist worth watching.
Just spread the word that you are giving something free.
Soon you will see your email list full of valuable and unique customers.
This brings us to our last hack.
10. Post Questions on Quora and Reditt
Forum sites are very underrated when it comes to traction or lead generation.
If capitalized properly, they can do wonders for your blog.
Suppose you have just started. Instead of reinventing the wheel.
You can start from forums.
Post regularly and answer questions of people.
Maintain your presence and create a brand.
When people start to know you, then it’s time to do interesting stuff.
Create your blog website and post its links in the forum questions and answers.
You will soon find your website to grow steadily.
Final Words
It’s your dream to see your website on the first page of search results.
So, what are you waiting for?
Have you read the whole post?
Are you confident enough to give yourself a quick start?
Give these content marketing hacks a shot!